Domain Names Matter
Keywords and SEO
Maintaining a domain name that's similar to the keywords your consumers are searching helps keep your company at the top of search results. This is known as Exact Match Domain (EMD).
Sales
Good domain names help drive business. Period. This has been proven time and time again through numerous academic studies. Your domain should be easy to remember, say, and most importantly, relate to your consumers needs.
Credibility
Having a great domain name helps build credibility. It's simple- consumers want to do business with a brand they can trust.